NN @ Marathon "Alexander the Great"

A technology focus, fresh and modern concept

Scope


On Behalf of NN and for the needs of the 11th International Marathon "Alexander the Great" in Thessaloniki, we planned and implemented a technology focus fresh and modern concept.

Implementation


We placed a big helium balloon that gave light during the night. Alongside Nikis Avenue, we placed musical towers. These were metallic constructions with speakers that helped participants keeping their momentum (rhythm) throughout the race.

We developed an application thanks to which each athlete could take a photo and post it in social media with a specific hashtag. By doing so, the photo was automatically screened in a huge high definition (5m height) screen that was placed near NN's booth at the end of the race. In general, we enriched the event with many promotional materials (e.g.balloons, many gifts etc).

It was an amazing experience for everybody. Exciting and Inspiring! AΒΟVE worked with passion to create a great experience!